by Off Madison Ave | Dec 22, 2015 | Blog, Public Relations, Tips & Tools
Press conferences, news conferences or pressers – whatever you want to call it, we’re talking about the same thing. These used to be a pretty standard, go-to practice for PR pros. Or at least so I’m told.When I started working in PR, press...
by Off Madison Ave | Dec 7, 2015 | Blog, Design, Tips & Tools
With the future of banner ads resting solely in the hands of HTML5, we here at OMA have been bidding Flash adieu and embracing HTML tools such as Hype and Adobe Edge. However, with strict file size restrictions, we have to sadly squeeze every pixel possible from our...
by Off Madison Ave | Nov 20, 2015 | Blog, Branding & Marketing, Public Relations, Tips & Tools
Why Don’t We Just Hire a Celebrity Spokesperson?If I had a nickel for every time I heard that, I still wouldn’t have enough money to hire a celebrity spokesperson. Don’t get me wrong, I see the appeal. Glomming on to Kim K’s 1 Gazillion Instafollowers would be like...
by Off Madison Ave | Nov 10, 2015 | Blog, Design, Tips & Tools
As someone who has been using Macintosh computers for 20 years (yes, I’m counting the years I played The Oregon Trail on my elementary school computers), I have gathered helpful Mac tricks and shortcuts like a squirrel gathers nuts. That being said, I’ve decided to...
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