by Off Madison Ave | Dec 22, 2015 | Blog, Public Relations, Tips & Tools
Press conferences, news conferences or pressers – whatever you want to call it, we’re talking about the same thing. These used to be a pretty standard, go-to practice for PR pros. Or at least so I’m told.When I started working in PR, press...
by Off Madison Ave | Dec 7, 2015 | Blog, Public Relations
If you are practicing public relations professional, you may have asked yourself this question once or twice in the last year or two. Is the deskside dead? I’m here to tell you that it’s very much alive and well.I know, I know. PR pros today have a slew of tools and...
by Off Madison Ave | Nov 20, 2015 | Blog, Branding & Marketing, Public Relations, Tips & Tools
Why Don’t We Just Hire a Celebrity Spokesperson?If I had a nickel for every time I heard that, I still wouldn’t have enough money to hire a celebrity spokesperson. Don’t get me wrong, I see the appeal. Glomming on to Kim K’s 1 Gazillion Instafollowers would be like...
by Off Madison Ave | Sep 30, 2014 | Blog, Branding & Marketing, Content, Public Relations
SeaWorld Parks & Entertainment has struggled to float its message of conservation and education to the top in a sea of controversy fueled by “Blackfish.” In August however, the company made its biggest splash since the release of the controversial documentary when...
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