Do you like to change the current Primary color?
If so choose below:
Go to this link
https://htmlcolorcodes.com/color-picker
choose the exact color and copy the HEX color and paste on the field above
If you have an existing logo or image you'd like, try this link
https://www.colorcodepicker.com/
and pick the color you'd like as your Primary Brand color
copy the hex color and paste on the field above